COCA-COLA'S HAPPY CYCLE
A Coke used to cost 5-cents. But what if a 12-oz Coke cost 140 calories? See how we challenged people to, “Earn Their Coke.”
ROLE: Creative Director / copywriter
FOR: Coca-Cola, Wieden + Kennedy
A Coke used to cost 5-cents. But what if a 12-oz Coke cost 140 calories? See how we challenged people to, “Earn Their Coke.”
ROLE: Creative Director / copywriter
FOR: Coca-Cola, Wieden + Kennedy
