VW JETTA TDI RACING SERIES

We launched the new diesel-powered Jetta TDI the year hybrids were dominating our audiences’ consideration set. The good news was that hybrids were boring to drive even though they were environmentally friendly. So we demonstrated the Jetta’s incredible mileage and low emissions in the most high-performance way possible: the world’s first environmentally-friendly racing series.

• 2009 Cannes Cyber Lion
• 2009 Cannes Press Lion
• 2009 One Show – Integrated Campaign – Merit

ROLE: Associate Creative Director / Copywriter
FOR: VW, Crispin, Porter + Bogusky