WHAT THE PEOPLE WANT

We relaunched VW’s global “Das Auto” tagline across America through a massive integrated campaign that leaned on VW’s legacy of building cars people want versus cars they prefer to sell.

• Volkswagen 2008 Das Auto Brand Launch
• 2009 Cannes Cyber Lion – Finalist
• 2009 One Show Interactive – Merit
• 2009 Clio Awards

ROLE: Copywriter / concept
FOR: VW, Crispin, Porter + Bogusky