TOYOTA YARIS "YOUR DUNGEON MY DRAGON"

We partnered with MSN to create an online show, “Your Dungeon My Dragon” to reach the elusive young Toyota Yaris driver. Written by Adam de la Pena of Crank Yankers fame, we worked with his talented team to concept, write and bake-in the features of the all-new Toyota Yaris.

ROLE: Creative Director
FOR: Toyota, Saatchi & Saatchi LA
MEDIUM: Original content and product integration